Saturday 4th February saw the opening of a new children’s shoe shop in Market Street, Kettering. Junior Choice, who have been selling children’s shoes in Rushden for over ten years now, opened its doors to the public with a little help from the Town Mayor, and presenting the new spring/summer collection of a number of famous brands such as Startrite, Geox, Primigi, Garvalin, LelliKelly and Ricosta. Junior Choice caters for all ages: from baby through fi rst walker, up to adult size 7 for girls and size 9 for boys.

Proprietor Rosi Greenall is a Member of the Society of Shoe Fitters and passionate about getting children into shoes that are correctly fi tted so as not to harm their feet. Rosi has always wanted to open a shop in her home town of Kettering and feels that with recent improvements that have been made in the Town Centre and, in particular, the Market Square and Market Street, the time is right to offer the skills of the Junior Choice staff and their products to the townspeople. Adults know when a shoe they fancy is right for them and fi ts, but small children will all too often be attracted to the pretty colour or decoration on a shoe and beg to have them although the fi tting is not correct. The result can be soreness or even permanent damage to their feet. That is what the Junior Choir team are passionate to avoid and why they believe children’s shoes should not be bought online.

Junior Choice prides itself on offering a childfriendly service, in a comforting atmosphere, which really makes your kids feel at ease and takes the stress out of choosing the right shoes for children. There is a children’s corner to keep the smaller children occupied and, if the parents don’t object, most kids go away clutching one of the special foot-shaped lollipops.

In the unlikely event that Junior Choice does not have what you want in stock, special orders are taken, which will usually arrive within three days.

Junior Choice in Kettering and Rushden both open Monday - Saturday 9.30am - 5pm.

For details, call Kettering on 01536 511665 or Rushden on 01933 316656

 

Junior Choice

Junior Choice

Junior Choice

Junior Choice