Style Icons for Piccadilly Buildings
Amy Watts and Tracey Hales have always wanted to run their own business, and Amy has always had a keen interest in the bridal industry. Having been made redundant from their jobs at the same time, they grabbed the opportunity to follow their dream. Their previous careers at Nationwide Building Society have given the longstanding friends great skills and experience in the fundamentals of managing a business and what it takes to offer an outstanding customer experience, something they are both extremely passionate about. The feedback from the brides so far has been amazing; they love Amy & Tracey’s choice of dresses and the space they have created: a relaxed and friendly atmosphere.
The name ‘Icon Bridal’ stems from Amy & Tracey’s joint love of style icons throughout the decades, from Audrey Hepburn and Bette Davis to Kate Moss and Cara Delevingne. Icon Bridal stocks Ronald Joyce, Victoria Jane for Ronald Joyce, Paloma Blanca, Modeca, Papillon by Modeca, Maids to Measure, Eliza & Ethan, Elizabeth Dickens Veils, Halo & Co and Miranda Templeton, all reflecting Amy & Tracey’s drive to ensure that their chosen products match their brand and what they represent. One of the success factors in consistently providing great customer service comes from their relationships with their designers.
They spent time understanding their values and service levels to ensure this could be passed on to their own customers.
Something that was instrumental in the design and layout of Icon Bridal was private fitting rooms. Bi-folding doors give the shop two rooms, but means they can be opened out to one big room for a bride that has lots of bridesmaids or a large wedding party. These are also away from the shop floor.
Icon Bridal has an open-door policy; you can just pop into the store and if Amy, Tracey or Lorraine are free you can have an appointment right there and then! This also gives brides the chance to browse the exquisite collection at their leisure. The aim is to provide all brides, bridesmaids and prom princesses with an individual and personal service to ensure they get a unique shopping experience.
For the first two weeks in January there will be a huge Sample Sale at Icon Bridal, with up to 70% off dresses, all dresses sold as seen and are to be taken away on the day between 10am and 4pm. No appointment necessary.
Photos by Hannah Hall Photography and Click Click Flash Photography.
There will also be a Prom Event in January. Please visit the website for details.
Opening hours are Tuesday through Friday 10am to 4.30pm. Tuesday 4.30-8pm by appointment only. Saturday 9.30am to 5pm. Closed Sunday and Monday. Icon Bridal 6 Piccadilly Buildings, Sheep Street, Kettering, NN16 0AN Tel: 01536 601930 This email address is being protected from spambots. You need JavaScript enabled to view it. www.iconbridal.co.uk
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