Time to get emotional!

Those of you who have been reading my articles will know that I am passionate about helping those wanting to sell their house to realise the best price for their biggest investment: their home. Selling a home is an emotional time for the seller and equally so for the buyer. The number one reason the viewer buys a house is the emotion it evokes when they view it. Quite often concessions are made, on both their ‘must have’ list and price, if they fall in love with their dream property.

Evoking the right emotions in buyers is vital. When preparing a house for sale it is so
important to understand who the most likely buyers are going to be and to provide what
they are looking for. It is called lifestyle staging and goes beyond de-cluttering and moving furniture around. When done properly it evokes a tangible emotional response from buyers who are then able to visualise themselves living in the property.

Sadness: This emotion is usually associated with a dated or empty property as it tells a story of days gone by. Dated wallpaper, fi xtures and fi ttings all evoke a strong emotion in buyers but it is not always one the seller wants, unless they are happy to sell to a developer, or a fl ipper who will buy it well below market price.

Coldness or sterility: These impressions are often in a new build or a house that has been
emptied or overly de-cluttered, where there is no visual warmth, interest or furnishings in any of the rooms. Even a luxurious house can disconnect a buyer from the property if there is nothing emotionally tangible for them to relate to. Another consideration: empty rooms look smaller and give a distorted perspective which most people can’t imagine their furniture in; that is why savvy property developers have show homes.

Disgust or worse! Neglect, poor cleanliness and bad smells create these emotions. So, it
is imperative that the house is well maintained and presented otherwise the buyers won’t stay long or offer silly money - guesstimates for perceived work are usually far higher than the actual cost.

Love, joy and excitement: Nothing sells a house faster than the combination of these
powerful emotions. If a buyer can see themselves living in a home that feels warm and welcoming and he gets the ‘tingle factor’ feeling at the idea of owning the property and
the lifestyle it represents then, guess what, the house has sold!

I often tell clients they have full control over the story their house tells and the emotions they want their house to foster with buyers. So, if you are selling your home and would like advice on any of the above, give me a ring ...

after all we both want buyers to see, feel and imagine their new lives in your house.

Kiki X

The Jordan House Styling Company
Tel: 07985 100897
www.ke-propertystyling.co.uk

 Jordan House Styling Company

Jordan House Styling Company