Time to get emotional! Those of you who have been reading my articles will know that I am passionate about helping those wanting to sell their house to realise the best price for their biggest investment: their home. Selling a home is an emotional time for the seller and equally so for the buyer. The number one reason the viewer buys a house is the emotion it evokes when they view it. Quite often concessions are made, on both their ‘must have’ list and price, if they fall in love with their dream property. Evoking the right emotions in buyers is vital. When preparing a house for sale it is so Sadness: This emotion is usually associated with a dated or empty property as it tells a story of days gone by. Dated wallpaper, fi xtures and fi ttings all evoke a strong emotion in buyers but it is not always one the seller wants, unless they are happy to sell to a developer, or a fl ipper who will buy it well below market price. Coldness or sterility: These impressions are often in a new build or a house that has been Disgust or worse! Neglect, poor cleanliness and bad smells create these emotions. So, it Love, joy and excitement: Nothing sells a house faster than the combination of these I often tell clients they have full control over the story their house tells and the emotions they want their house to foster with buyers. So, if you are selling your home and would like advice on any of the above, give me a ring ... after all we both want buyers to see, feel and imagine their new lives in your house. Kiki X The Jordan House Styling Company |